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Business is like a River

Your Business Accumulates Rainwater (as prospects Discover your brand or offerings) in various tributaries 

- Awareness

  • Springs: Social media engagement, blog posts, SEO rankings, online ads, public relations appearances.

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  • Trickles: Email newsletter subscriptions, website downloads, event registrations, webinar signups.

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  • Currents: Viral content, influencer partnerships, industry awards, media coverage.

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  • Floodgates: Paid advertising campaigns, targeted promotions, content syndication partnerships.

Over time these tributaries accumulate water

- Explore

  • Deepening Streams: Product demos, free trials, case studies, white papers, ebooks.

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  • Interactive Waterfalls: Personalized product recommendations, live chats, interactive content, product tours.

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  • Navigable Tributaries: Guided consultations, webinars, customer success stories, online communities.

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Over time these tributaries if full enough, the tributaries make into a river and out to the ocean

- Decision

  • Confluences: Comparison charts, competitive analysis, pricing calculators, testimonials, customer reviews.

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  • Merging Rivers: Demos with customer success representatives, personalized quotes, free consultations.

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  • Decision Point: Free trials, limited-time offers, money-back guarantees.

As a body of water, the water is used for peoples' benefit

- Use

  • Hydroelectric Turbines: Onboarding resources, user guides, video tutorials, FAQs.

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  • Irrigation Systems: Product updates, feature releases, training webinars, community forums.

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  • Aquaculture Farms: Customer satisfaction surveys, feedback loops, user engagement programs.

And Get More From Your Data!

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The water is heated overtime, used in its form, and returns anew to the start as clouds and eventually rainwater

- Renew / Refer

  • Evaporating Clouds: Customer advocacy programs, referral incentives, loyalty rewards.

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  • Wind-Driven Currents: Upsell/cross-sell offers, personalized product recommendations, community events.

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  • Condensation: Customer success stories, testimonials, social media mentions, case studies.

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  • Replenishing Rain: Re-engaging inactive customers, win-back campaigns, special offers.

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