Journey to Data Driven

In FY19, Adobe Fully Adopted a Data-Driven Operating Model across the business extending this approach across the Go-to-Market. Adobe and the market have credited much of Adobe's success to their Data-Driven Operating Model!

This cemented Adobe's transition to a Transformative Data culture (Data-as-an-Asset).

The result has been an industry-leading company, and the Data-Driven-Operating Model is now taught at Harvard University.

Our Founder helped pioneer the Data-Driven-Operating Model for Enterprise within Adobe and used data-driven principles to launch a $1B+ Revenue SaaS Platform offering from whiteboard to execution.

How Data-Driven Is Your Company?

The Journey To Data-Driven, and Beyond!

Adobe has been a hallmark of success in the software industry since the 80's. Their business underwent a rapid transformation from a Perpetual Software Offering to Software-as-a-Service, to Platform-as-a-Service, to the AI Revolution, all while doing so in a seamless way.

Truth be told, we were failing fast, nearly as often as we were succeeding.

So how does a business fail fast, have small failures that go unnoticed, and still achieve its short and long-term visions?

Adobe invented the Data-Driven-Operating Model, a way to Go-to-Market in a data-driven way, evaluate your decisions, determine their effectiveness, and pivot or double-down (oh yes, the oh-so-popular business term) ahead of the requirement too.